Marketing Specialist

Marketing Specialist

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Duties and Responsibilities:

  • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
  • Document procedures, processes, and workflows, and recommend changes for greater efficiencies
  • Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
  • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
  • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
  • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Assist in execution of marketing plans to reach audiences through targeted channels
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  • Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Requirements:

  • Open to Fresh graduates and for with experience of at least 1 to 2 years in Marketing field
  • Experience with product launches or integrated marketing campaigns is a plus
  • Excellent communication and presentation skills
  • Working knowledge of market research, surveys, and data analytics
  • Proficiency with content management systems
  • Experience in planning and leading initiatives
  • Bachelor’s degree (or equivalent) in marketing, communications, or related field

 

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